#TrumpBTCTreasury Trump Media and its “Bitcoin Treasury”

Capital raising: At the end of May/June 2025, the company Trump Media & Technology Group (TMTG), linked to Trump and owner of Truth Social, raised between 2.3 and 2.5 billion USD through stocks and convertible notes to establish a large reserve of bitcoin on its balance sheet.

SEC approval: On June 13, the SEC declared effective the registration for such a “Bitcoin treasury deal,” paving the legal way for TMTG to accumulate bitcoin as a corporate asset.

Institutional custody: It will collaborate with firms like Crypto.com and Anchorage Digital to ensure the custody of its BTC reserves.

Market impact: The announcement from TMTG led to a rise in the price of BTC, temporarily exceeding 110,000 USD.

Investor reaction: Despite the enthusiasm, TMTG's shares fell between 8% and 10% immediately afterward, reflecting concerns about the mix between business strategy and crypto exposure.