Yesterday, a friend from a private equity firm asked me: I want to buy a car, an SUV, what can you recommend?
I thought for a moment and said, for a single woman, and in the private equity circle where image matters, isn't the Porsche Macan tailored just for you?
To my surprise, she asked again: What do you think of the Xiaomi YU7?
I felt a jolt in my heart; you clearly have already made up your mind and are seeking my validation, right?
However, I couldn't help but feel amazed that people like her, who were once the core customers for Porsche, are now turning to Xiaomi's embrace.
In the first quarter of this year, Porsche's global delivery volume fell by 8%, and the Chinese market saw a shocking drop of 42%. Last year, dealers even refused to "pressure stock." Now, the outlook is not optimistic; reports indicate that the Cayenne and Panamera are being sold at a 30% discount. In the Shenzhen area, a fully equipped Cayenne priced at 1.15 million yuan can be picked up for 750,000 yuan, equivalent to a 65% discount.
How to describe it? Each generation has its luxury cars, and the Xiaomi YU7 has sent the Cayenne to a retirement home.