$BTC $BTC refers to a massive deal made by **Trump Media & Technology Group**, where it raised **$2.3 billion** to create a **Bitcoin treasury** as part of its financial strategy. This move aims to enhance the company's position in the cryptocurrency market, with Bitcoin being adopted as a primary asset on its balance sheet. The company also seeks to use this treasury to protect itself from potential financial challenges, in addition to supporting payment and subscription operations across its digital platforms. This step reflects an increasing trend towards integrating Bitcoin into the strategies of major corporations.