Dear Alpha colleagues:

Hello everyone, in the past few hours, I believe everyone has gained some understanding. If you are still not very clear, let me give you a review with data:

Two hours ago, the top trading volume coins in Binance Alpha, ZKJ and KOGE, both experienced a sharp decline. Among them: ZKJ dropped over 84%, with a market cap of 112 million; KOGE dropped over 87%, with a market cap of 28 million.

The current market has rebounded, but the situation remains unstable.

As for why the decline happened, based on observed data, it may be due to: three main addresses causing ZKJ and KOGE to collapse sequentially under the dual pressure of 'large liquidity withdrawals + continuous selling' tonight.

First of all, for users who were 'stuck' during this decline, I sympathize. Here you cannot blame Binance because the rise and fall of the market is something Binance, as an exchange, cannot interfere with. Here we have to reiterate, when it falls, you start to protect your rights; when it rises, did you share Binance's profits? Everyone is an adult and should take responsibility for their actions.

Secondly, I want to profoundly ask everyone, at this point, should we reconsider the Binance Alpha activities!

Here, I will analyze from three directions:

1. Look at the data

The number of people brushing 16 points on Binance Alpha has already exceeded 100,000.

16 points, which is 65,000 dollars in trading volume, for small retail investors at 1,000 dollars per trade, even with double trading volume on the BSC chain, it requires 33 trades; calculating a loss of 0.5 dollars per coin, 16 points would incur a loss of 16.5 dollars in one day, and over a 15-day period, a loss of 247 dollars.

1,000 dollars, the basic holding score is 2 points. Daily trading volume earns 16 points, totaling 18 points a day, which is 270 points over 15 days. Currently, the score threshold has reached over 240 points, meaning 270 points can only get 2 airdrops.

Airdrop, currently the returns are unstable, with 100 dollars, 50 dollars, and 30 dollars, we take the average value of 60 dollars for calculation, two airdrops total 120 dollars.

A loss of 247 dollars over a period, returns of 120 dollars, everyone can calculate the total profit for themselves.

2. Look at the projects

Since Binance Alpha needs to ensure that users can always get airdrops, Binance has to crazily launch projects to maintain the continuous distribution of airdrops.

Recently, Binance Alpha launched:

Kwai·Three Kingdoms Large Site

MEET 48

Just hearing the names makes one uncomfortable; if they are all meme coins, there is nothing to say, but projects like these that are out of the mainstream really make one feel bad: the returns are not high, and they complete their mission as soon as they are listed.

Everyone needs to understand that receiving airdrops in Alpha will incur points deduction. Why deduct points? It is to encourage us to conduct our own research: which projects can be taken, and which cannot, to use points wisely. At first, I honestly conducted research on every project airdropped on Binance Alpha, but the recent projects have truly discouraged me from doing research.

Secondly, although Binance Alpha is different from Binance spot trading, after all, the title is 'Binance'; what to list and what not to list should be based on one's own judgment, can't we avoid 'just killing, not caring about the burying'!

3. Look at the mechanism

The mechanism of Binance Alpha has changed recently; in short, it has shifted from the previous 'points system' to 'points + purchasing'.

Binance has divided the scores of Alpha into two tiers: one is a fixed threshold score, and the other is a reduced threshold score; however, the second reduced threshold is first-come-first-served, while supplies last.

To be honest, I can understand that Binance's starting point is good, but can we not start first? Your 'first-come-first-served, while supplies last' rule helps those studios to more easily compete with us retail investors, right?

Profits are already thin, and now we have to compete for speed. Please, we are real users; relying on the temporary prosperity brought by studios is not the fundamental basis of your existence. Sustainable win-win is the way to go further, and I believe Binance should understand this better than I do.

The above are the three aspects of 'Revisiting Binance Alpha' that I provide for everyone, which also contain some personal emotions. I hope everyone can understand and deeply hope that you can reflect on your own situation and level of understanding to revisit the current 'Binance Alpha':

If 'Binance Alpha' is a project, would you invest?

If 'Binance Alpha' is a coin, would you buy it?

Above

Wishing everyone all the best