#TrumpBTCTreasury cryptocurrencies, known as "World Liberty Financial", was launched in October 2024 by the sons of former American President Donald Trump, Donald Jr., Eric, and Barron, in collaboration with other businessmen. The platform aims to offer decentralized finance (DeFi) services, such as lending and borrowing using dollar-backed stablecoins, in order to provide an alternative to traditional banks.

On June 13, 2025, the Trump Media & Technology group announced that the U.S. Securities and Exchange Commission (SEC) had approved the registration of the "Bitcoin Treasury Deal", allowing it to raise approximately $2.3 billion through a mix of debt and equity, with the participation of about 50 investors. The company plans to add bitcoin to