#TrumpBTCTreasury is a new plan by Trump Media and Technology Group, approved by the SEC, to raise around $2.3 billion and add Bitcoin to its balance sheet. The funding includes $1.5B in equity and $0.8B in convertible notes. The goal is to expand its Truth Social platform and launch fintech projects like Truth.Fi. The company has also applied for a Bitcoin spot ETF. Inspired by firms like MicroStrategy, this move shows how major companies are now treating Bitcoin as a strategic reserve asset, blending politics, finance, and crypto in a bold new way ahead of the 2024 U.S. elections.