“When the DeFi floor is Donald Trump's ‘ATM’”

The former president pocketed 69 million USD in 2024; of which 57 million USD came from the WLFI token.

🔹 WLFI – income pillar

— Issued 500 million tokens, committed to burning 10% each quarter; price increased 6× since IDO.

— Cash flow from WLFI is pumped into the “Trump Family Holdings” trust fund for real estate reinvestment.

🔹 Trade product line

— Save America brought in 3 million USD along with 45,000 hand-signed orders.

— Trump Watches: the “45th President” edition sold out in 48 hours.

— Sneaker & fragrance: promotional campaign on X reached 120 million views.

— The Greenwood Bible and “45 Guitar” launched a collectibles product line.

— Average speaking fee 116,000 USD/session – 35% higher than in 2020.

Political-legal implications

Positioning as a “digital entrepreneur” – Trump turns himself into a model for exploiting Web3, attracting young voters who love cryptocurrency.

Transparency pressure – Both the SEC and OGE may tighten disclosure requirements for wallets, transaction history, and related smart contracts.

Campaign leverage – Crypto funding allows him to spend on promotion without relying on traditional PACs.

Gap with JD Vance

The 15-page disclosure, with 50,000 USD income, shows the VP choosing the “low-profile” path, reducing media damage but less likely to self-fund the campaign.

❓ Can crypto help Trump narrow the gap with Generation Z voters?

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