● Trump Media Launches Bold $2.3 B Bitcoin Treasury — Major Play or PR Stunt?
🚨 Huge move: Trump Media & Technology Group just got SEC approval for its $2.3 billion Bitcoin treasury — funded via 56M equity shares + 29M convertible notes, part of a larger $2.5B plan announced in May .
🔸 **Why it matters:**
Played out under the crypto-friendly tone from Trump’s crypto EO (Strategic Bitcoin Reserve), this signals mainstream institutional adoption .
Strategic alignment: Trump backed crypto personally (World Liberty venture: $57M in 2024), and now his company is joining the “bitcoin treasury club” alongside MicroStrategy .
🔍 Market impact:
Adds pressure/institutional demand for Bitcoin — another company diversifying treasuries with BTC.
Risk: TMTG shares dropped ~2%, showing market skepticism about mixing media, politics & crypto .
🧠 My take:
✅ Big feature: Mainstream strategy + SEC clearance = stronger legitimacy.
⚠️ But a $2.3B move from a politically exposed firm = volatility & optics risk.
💬 Your thoughts? Smart power play or political PR wrapped in crypto?👇