🪙 Meliuz Becomes Brazil’s First “Bitcoin Treasury” Fintech

Brazilian fintech Meliuz has raised R$180M (~$32.4M) through a follow-on share offering to buy bitcoin, becoming the first public company in the country to formally adopt bitcoin as a treasury asset.

🪙 Bitcoin on the Balance Sheet

• Funds will be used entirely to purchase bitcoin for long-term holding.

• Marks a bold pivot from cashback and financial services into crypto-native treasury strategy.

• Positions Meliuz as Brazil’s first public “bitcoin treasury” fintech.

📉 Public Offering to Fuel Crypto Strategy

• Raised R$180M via primary offering priced at R$7.06/share (~5% discount).

• BTG Pactual acted as sole bookrunner on the offering.

• Shareholder vote in April enabled bitcoin to become a formal reserve asset.

📈 Institutionalizing Crypto in Brazil

• Move echoes MicroStrategy-style bitcoin accumulation — but in LatAm fintech context.

• Demonstrates growing institutional confidence in bitcoin amid high inflation and currency volatility.

• Could inspire other public firms in Brazil to explore crypto as an alternative asset class.

🚀 Fintech Meets Bitcoin Maximalism

• Founded in 2011, Meliuz started with cashback and digital finance tools.

• This marks a strategic shift toward crypto-forward treasury and brand positioning.

• Aims to lead in bridging fintech utility with decentralized asset adoption.

Meliuz is betting that bitcoin isn’t just a store of value — it’s a new financial identity for the next generation of LatAm fintech.

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