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Binance ALPHA has seen several rounds of point surges, and the hype should be cooling down now.

Binance's original intention was to attract more web2 players to participate in using the Binance APP.

From the data, it can be clearly seen that June 2nd was a peak stage, which proves that the beginning of the month was the time when the most people were brushing ALPHA. On the 2nd, the trading volume of ZKJ reached a terrifying 5.4 billion, and then the trading volume began to shrink. It cannot be denied that some of the trading volume may have been taken away by KOGE, but as the trading point requirements become higher and higher, some people still choose to withdraw from the airdrop.

In fact, Da Ge does not understand what this false prosperity can bring to Binance's wallet. Will it increase user stickiness? Not necessarily, or attract more users? Entering at the peak, getting worn out without receiving an airdrop, and ultimately leaving in disappointment?

Currently, the points required for the airdrop have already eliminated players with a balance below 1000U + 15 points, which Da Ge believes is the normal group of players. Binance is essentially giving the airdrop to most studio players or those specifically looking to exploit it. Can this increase user stickiness?

Who would choose to brush hundreds of thousands of transaction flow every day without making trades?

Currently, more and more players are giving up on ALPHA. Da Ge believes that Binance will further strengthen its risk control measures or change the rules for airdrop distribution.

Let's continue to wait and see.