The story of Bitcoin ($BTC ) as a strategic reserve asset has recently attracted additional attention. Evertz Pharma GmbH, a premium natural cosmetics company based in Germany, has become the focus this week after announcing a bold treasury move: buying an additional 100 BTC in May 2025, valued at approximately $10.8 million (10 million euros).
This brings their total Bitcoin holdings to a notable level and marks them as the first German company to officially adopt a Bitcoin reserve strategy. Company executives emphasized their long-term commitment. CEO Dominik Evertz described Bitcoin as aligning with their forward-thinking business philosophy, while CFO Tobias Evertz reaffirmed the intent to continue allocating income into BTC.
This move not only strengthens their financial resilience but also signals growing trust among companies in Bitcoin across Europe. This development follows a broader trend of businesses viewing BTC as a hedge against inflation and digital gold. It also supports Bitcoin's price foundation by increasing the amount of BTC locked in long-term holdings.
Trump's deal with China boosts risk sentiment, BTC follows suit
Bitcoin receives a new breath of fresh air from geopolitics. Former U.S. President Donald Trump announced via Truth Social that a long-awaited trade deal with China has been completed, pending approval from President Xi Jinping. This deal is said to include the cancellation of some export tariffs and has been confirmed by trade officials from both countries.
In response to this, the BTC/USD pair surged to a daily high of $110,300 before dropping to around $109,560. The incident follows months of volatility due to previous tariff threats from Trump, causing BTC to briefly drop to $74,434.
The conclusion of the deal has reduced macro risks, enhancing sentiment across both the stock and cryptocurrency markets. Analysts believe that easing global trade tensions could act as a catalyst for Bitcoin to retest and potentially exceed all-time highs, especially if macroeconomic stability continues.
Bitcoin holds important support amidst inflation monitoring
Despite a slight 1.4% decrease in the past 24 hours, Bitcoin price predictions remain technically supported. Trading near $108,610, the two-hour chart shows BTC sitting atop a confluence of supports: 50-EMA ($108,123), an ascending trendline, and a Fibonacci retracement level of 0.382 at $108,595.
Candle action shows hesitation, with repeated rejections near $109,355 and $110,574. The MACD has turned bearish, with widening gaps, indicating further weakness. However, buyers still have reason: as long as BTC holds above $108,100, a recovery remains possible.
Short-term trading setup:
Entry point: Above $108,800 (confirmation of bullish candle)
Stop loss: Below $107,950
Target 1: $109,355
Target 2: $110,574
