LABUBU sold for 1.08 million? Is this thing really that valuable?

Yesterday, a mint green LABUBU sold for 1.08 million, with an actual payment exceeding 1.2 million. The entire internet mocked: "What’s the deal with this thing?"

Just like back in the day when people laughed at Bitcoin being air and NFTs being just JPGs—yet the reality is often: what you disdain is exactly someone else's chance to rise.

LABUBU’s color is eye-searing, its teeth can hurt, yet it is being frantically snatched up globally: queues in New York, Thailand appointing it as a 'tourism ambassador', stars adorning luxury bags with it.

Why?

Emotional value. The thrill of owning something that’s sold out, that feeling of “I have what you don’t,” is far more powerful than practicality.

Bubblemart founder Wang Ning has said long ago: “Useless things have the highest ceiling of imagination.” If something were truly edible, who would buy 20 of them?

Now, a more ruthless trend has emerged: platforms are throwing money around. Like drawing hidden items from blind boxes, waiting for digital assets comes at zero cost.

Some use it to pay tuition, some earn half a year’s worth of milk tea money—essentially the same as snatching LABUBU, the platform seeks attention, and you just catch it.

Stop asking “What’s the use of this?”

$LABUBU can auction for millions because it is social currency; what the platform gives you may also be the next gateway to wealth.

Why do you always miss opportunities?

Because by the time the whole internet is discussing it, it’s already too late for you. Before MOLLY became popular, no one believed that plastic dolls could go public, and the high price of #LABUBU is merely a footnote to Bubblemart’s stock price rising by 191% in a year.

New opportunities are always left for those who get on board early.