#CryptoCharts101 What Is a Bitcoin Treasury Strategy?

Picture a company’s treasury as its piggy bank—it’s where they keep money to pay bills, handle unexpected costs, or fund new projects. A bitcoin treasury strategy is when a company decides to put some of that money into bitcoin (BTC) alongside or instead of traditional assets like cash, bonds, or money market funds.

Companies like Strategy, Tesla, and even GameStop started adding it to their treasuries. Strategy (formerly MicroStrategy) alone holds about 576,230 BTC, worth over $61 billion as of May 2025.