Young people seek more profitable alternatives, such as cryptocurrencies, instead of savings accounts, which are gradually losing ground among new generations.
Study shows decrease in the use of savings accounts (Reproduction)
The savings account, traditionally considered one of the safest forms of investment for Brazilians, has seen its popularity decline, especially among young people. Although it remains the most used financial option in the country, the use of savings has decreased from 25% to 23% of the population, according to the Raio-X of the Brazilian Investor study conducted by ANBIMA in partnership with Datafolha.
The decrease, although small, reflects a change in the behavior of younger investors, who seek more profitable and dynamic alternatives.
In this scenario, cryptocurrencies have stood out as an increasingly attractive option. According to the survey, there was a jump from 2% to 4% in the number of young investors in digital currencies during the same period.
The promise of accelerated appreciation and the flexibility that cryptocurrencies offer attract young people seeking greater control over their investments and the possibility of diversification. Unlike savings accounts, which offer low returns, cryptocurrencies present an opportunity for higher gains in an increasingly accessible market.
According to Ney Pimenta, CEO of Bitybank, the growing adoption of cryptocurrencies among young people is directly linked to the autonomy that these assets provide. "While older generations still view savings as a safe refuge, young people prefer the possibility of exploring new investment options. They are more likely to adopt innovative financial technologies, taking advantage of the flexibility and diversification opportunities offered by cryptocurrencies," says Pimenta.
Financial education is an important challenge
However, the ANBIMA study also reveals an important challenge: financial education. Despite the increased interest in cryptocurrencies, the young population still finds it difficult to understand the mechanisms of financial products.
The research indicated that about 63% of the Brazilian population do not know even the simplest products, highlighting the need for more accessible educational initiatives targeted at young people.
The increased adoption of cryptocurrencies also reflects a transformation in the financial behavior of young people, who are increasingly connected and accustomed to operating in a digital environment.
Bank transactions are conducted through apps, investments are monitored in real-time through online platforms, and financial consumption is increasingly distant from physical agencies.
This requires an agile, intuitive, and personalized financial management experience, something that new generations increasingly demand from financial platforms.
With the increasing presence of cryptocurrencies in the portfolios of young investors, Brazilian financial behavior has been transforming.
The interest in innovation, combined with the search for direct access to previously restricted markets, has reshaped the financial priorities of this generation.
As this trend continues to grow, institutions and financial platforms may need to adapt to the demands of this new profile of investor.