Against the backdrop of the US turning towards a more favorable policy regarding cryptocurrencies, major IT companies have begun to seriously consider stablecoins as part of their financial infrastructure. Companies like Apple, X (formerly Twitter), Google, Airbnb, and Uber are negotiating with crypto platforms to explore the potential of integrating digital currencies into everyday transactions.
Why now?
The interest of Big Tech is fueled by Washington's course towards establishing clear rules of the game. The GENIUS Act bill, promoted during the Trump administration, lays the groundwork for the regulation of stablecoins in the USA. This frees up those who were previously concerned about legal risks.
Google and cryptocurrency — from words to practice
Google Cloud is already testing payments using PYUSD (a stablecoin from PayPal) and plans to implement authorization through Google in Bitcoin wallets. Google's Web3 lead, Rich Widman, stated:
"We see this as the biggest update in the payments sector since the advent of SWIFT."
X Money Project: Musk is building a digital payment network
Elon Musk's team is developing the X Money product in partnership with Visa. The service links bank cards to digital wallets for instant P2P payments. Currently, X is negotiating with Stripe to add support for stablecoins. The new project leader is engineer Payam Abedi, who has replaced Patrick Traugber.
Stripe, for its part, is discussing with banks the possibility of launching its own stablecoin services after acquiring the fintech company Bridge.
Apple and Airbnb are looking for suitable partners
Since the beginning of 2025, Apple has been in dialogue with Circle and other issuers. The goal is the potential integration of stablecoins into the Apple Pay ecosystem.
Airbnb is also in negotiations, including with Worldpay, which is already offering payments in stablecoins through partner BNVK. The company confirms interest in digital assets but is not yet ready to launch.
Airbnb Representative:
"We are closely monitoring the development of digital currencies and assessing their potential to improve user experience."
Meta and Uber: cryptocurrency as part of the strategy
Meta (formerly Facebook) is once again considering the use of stablecoins — now in the context of payments for content creators, especially on Instagram. The company is betting on partnerships and adaptive solutions instead of trying to create its own currency, as was the case with the Diem project.
Uber is also showing interest: CEO Dara Khosrowshahi stated that the company is open to accepting cryptocurrencies if they prove to be convenient and economically viable. Uber is currently in the research stage.
What's next?
The largest digital companies are beginning to move from theory to practice. Some are already testing payments, some are preparing infrastructure, and some are looking for strategic partners. The overall direction is clear: stablecoins are moving beyond the crypto market and becoming tools for global platforms.
