Volkswagen’s best-selling product in Europe isn’t a car—it’s a sausage. In 2024, the German automaker sold approximately 8.6 million units of its signature VW Currywurst, surpassing the 5.2 million vehicles it delivered globally during the same period . 🚙 🌭

🌭 From Factory Fare to Culinary Icon

Introduced in 1973 at Volkswagen’s Wolfsburg plant, the Currywurst was initially crafted to feed factory workers. Over time, its popularity soared beyond the factory gates, becoming a staple in German supermarkets, football stadiums, and even Volkswagen dealerships .

The Currywurst is so integral to Volkswagen’s identity that it carries an official part number: 199 398 500 A, classifying it as a genuine VW component. The company also produces its own ketchup, labeled as part number 199 398 500 B, to accompany the sausage .

📈 A Surprising Sales Leader

While Volkswagen faced a 3% decline in vehicle sales and a 30% drop in net profit in 2024, the Currywurst emerged as a bright spot. The company sold 6.3 million of the original sausages, 2.2 million in hot dog form, and 42,000 vegan versions .

To meet growing demand, Volkswagen has expanded its Currywurst offerings, introducing a microwave-ready version available in German supermarkets like Edeka and Netto .

🏭 More Than Just a Snack

The Currywurst’s success has led to its recognition as a cultural symbol within Volkswagen. In 2021, when the company attempted to remove the sausage from its Wolfsburg plant menu in favor of vegetarian options, employee backlash was swift, leading to the reinstatement of the beloved dish .

As Volkswagen navigates the challenges of the automotive industry, its Currywurst stands as a testament to the company’s versatility and connection to German culinary tradition.