Many people outside the industry only know the wealth creation myths of the cryptocurrency circle but do not understand the overall operational model. Most companies in the cryptocurrency business have employees from around the world, and remote work is common. This is also somewhat related to the decentralized nature of blockchain. The cryptocurrency industry operates as a global market, and most companies are registered overseas. For example, well-known exchanges like BN and OK, in order to comply with market regulatory requirements, have their headquarters outside the country.
Even those not working in the cryptocurrency industry can imagine that in a company, marketing and sales occupy a very important position. Without marketing and sales, where do users come from? Without users, how does the company profit? As a business developer, traveling worldwide is a common phenomenon, which is related to the nature of the work, not gender. Do men in the cryptocurrency circle not need to fly around the world?
The cryptocurrency industry has developed for so many years; it is no longer the circle that only speculates and exploits people as imagined. If you still hold on to your traditional views, why not open your mind and perspective? Think about it: if the cryptocurrency industry had no actual technology as support, and no blockchain products were implemented, wouldn't this market have collapsed long ago like the tulip bubble? Why is Trump establishing a Bitcoin reserve in the U.S. now? Why is JD.com developing stablecoins? Why is Hong Kong opening up RWA and actively embracing blockchain projects?
Returning to the topic of how to make money, most KOLs in the cryptocurrency circle, regardless of gender, generally make money through a few methods: one is trading like all retail investors, another is helping project parties with advertising and receiving advertising fees or tokens from the project parties, and a third is earning commissions from trading on exchanges.
Being a KOL is actually similar to how everyone does self-media; you need to gain traffic through content and then monetize that traffic to make money.
Everyone has different ways of gaining traffic; some people entered the circle early, have rich experience, and solid foundational knowledge, so they choose to share knowledge. Others feel that knowledge sharing takes too long to gain traction and want to explore other avenues.
As a high-appearing woman, there is a natural advantage, so many female KOLs consider this edge. Just like there are many creators on Douyin using similar methods, their goals and thoughts are largely the same. This leads many outside the circle to believe that women in cryptocurrency are only making money this way, resulting in certain biases against women in the cryptocurrency industry. This one-size-fits-all view is very unfair to builders who are seriously working on projects.
I hope everyone can break the inherent concepts of this circle, give new things some space for development, and believe that over time, the web3 industry will become better and better.
