This week I'm following @sgmavinkurve, CEO of Sovana, a new company that allows you to tap into your home equity (or any real estate) to acquire more Bitcoin.

Sanjay is a long-time friend—we've known each other for over 20 years and began our careers together at Google in the early 2000s. He is also one of two people who orange pilled me.

I helped introduce Sanjay at the Bitcoin conference and truly believe the announcement of Sovana was the most important announcement at the conference. Sovana's unique product unlocks the Michael Saylor playbook for average home owners. Where Saylor taps into corporate equity to acquire more Bitcoin, homeowners can now tap into their home equity to acquire more Bitcoin.

Sovana's insight was that the majority of Americans hold most of their net worth as illiquid equity in their house. Unlocking this equity in a way that doesn't create a large financial burden on homeowners was not obvious, but Sovana cracked the code. The product they offer requires no money down, no monthly payments and no interest. It has a 10 year term but the homeowner can close out at any time with no penalty. The homeowner also gets to choose exactly how much of their home equity they want to invest in Bitcoin.

Sovana purchases the Bitcoin with their money (the homeowner pays nothing upfront). If Bitcoin is up when the partnership ends, then the homeowner and Sovana split the upside. But if Bitcoin is down, then the homeowner covers the loss (the same as if you'd bought bitcoin yourself).

This product is ideally suited to homeowners who want more Bitcoin. If you believe that Bitcoin will be higher any time in the next 10 years, and have home equity, you should really check out the product at https://t.co/57PBIPDwN5

Sanjay has been a tireless advocate for Bitcoin for as long as I've known him, but has never been in the spotlight. That changes today. Follow @sgmavinkurve!