DYOR
🎲 WNF Agency × PokerDAO
How we launched the first fully on-chain poker protocol (2019–2023)
🃏 About PokerDAO
PokerDAO — fully decentralized Texas Hold’em on @Ethereum + @Optimisus : No servers, 100% smart-contract-based
Any ERC-20 token as chips
DAO-governed with native $PKD token
🎯 Our Goals
Grow an active crypto-gambling audience
Position PokerDAO uniquely in Web3
Build solid community before mainnet launch
🚀 Our Strategy (No fluff)
▶️ Ads & Acquisition
Google Ads (best CPA: $5–$10; conversion ~30%)
Twitter Ads, Reddit, Meta
▶️ Influencers & Streams
Twitter & Twitch influencers
$15K airdrop + NFT exclusives
Private-room collabs with clubs
▶️ Content & Community
Twitter: grew from 0 → 50K+ followers
Discord quests via @Zealy Event Ai
Active shilling (Reddit, Bitcointalk, TwoPlusTwo forum)
Medium: guides, memes, #NFT stories
▶️ Strategic Partnerships
@LineaBuild × @Degame → LineaFest collab
AMA sessions in Twitter Spaces
Cross-promo with #Unity exchange
UX/UI revamp with EasyLab
📩 E-mail: An Exception
Email usually fails in #Crypto . Why did ours work?
Targeted gamblers, not generic crypto users
Warm gambling SEO base (320K+ addresses)
Integration in newsletters of major gaming media
Focused, event-driven email sequences
Results:
Open Rate: 16%, CTR: 5%, Conversion: 2.8%
Engagement: +48%
User LTV: +220%
Retention: >90%
