In the Sino-U.S. trade war, everyone is paying attention to the various movements of the demand side, which is the U.S. side. However, recently the attacking side, which is the domestic electric vehicle battle, has become increasingly intense, especially after the accident involving the Xiaomi SU7. Competitors like Huawei have been fiercely targeting Xiaomi, making it seem like the company's spokesperson aged ten years during the last press conference, even mispronouncing lines. Dongzi's previous evaluation of the spokesperson's marketing abilities has also been repeatedly brought up. Yesterday, an automotive industry association issued an anti-involution initiative, and today the People's Daily commented that a price war should not be fought. This indicates that the chaotic situation in the automotive industry has reached a point where higher authorities must intervene to stabilize it.

However, the siege against Xiaomi may not have been accomplished in a day. In recent years, Xiaomi has offended traditional white goods manufacturers, including Midea and Gree, as well as smartphone manufacturers like OPPO and Vivo. When reaching the last link in the industry chain, Xiaomi failed to promptly adjust its original heavy marketing strategy and was caught off guard by long-held grievances from competitors who seized on issues like false advertising in air intake systems and exaggerated claims about autonomous driving. It is unclear whether the spokesperson drew inspiration from a question on Zhihu that asked, 'How can Wu Qian obtain a pardon to turn the public opinion around?' with the answer being 'Successfully develop advanced process chips,' and hurriedly launched the Xuanjie O1 chip in an attempt to regain public favor. However, it is evident that this move has limited effectiveness, as the public is questioning why such an advanced chip development did not show any signs during the peak of the trade war, and now, facing a public relations crisis, it is suddenly announced—could it be a ploy to salvage reputation with Qualcomm's rebranded products?

After so many years of convenience, it is time for him to go through that barrier.