Trump Media Closes $2.44B Deal to Build Bitcoin Treasury, DJT Shares Jump 5.6%
Trump Media & Technology Group (DJT), the parent company of Truth Social, announced on Friday that it has secured $2.44 billion in funding to establish a Bitcoin (BTC) treasury. The stock responded positively, reversing early losses to close up 5.6% on the day.
The company raised the capital by selling nearly 56 million shares at $25.72 each and issuing $1 billion in 0% convertible notes due in 2028. The fundraising round drew participation from around 50 institutional investors. Yorkville Securities and Clear Street led the placement, while Cantor Fitzgerald served as financial advisor.
Trump Media plans to allocate $2.32 billion of the net proceeds to purchase Bitcoin, joining the ranks of publicly traded companies adding crypto assets to their balance sheets. Crypto.com and Anchorage Digital will provide custody for the digital assets.
This move aligns DJT with a trend popularized by MicroStrategy (MSTR), which has accumulated over $60 billion in Bitcoin using a mix of equity and debt funding. Trump Media’s strategy indicates growing institutional confidence in Bitcoin as a treasury reserve asset.
Earlier this year, the company revealed plans to expand into financial services with a focus on cryptocurrencies and customized exchange-traded funds (ETFs). It also announced intentions to collaborate with Crypto.com to roll out its ETF products.
With this significant Bitcoin treasury move, DJT positions itself not only as a media player but as a serious participant in the evolving digital asset space.
