In a jaw-dropping move just days before the Champions League final, French football giant Paris Saint-Germain (PSG) has revealed it's been quietly stacking Bitcoin ($BTC ) as part of its financial reserves 😱💼. Speaking at the Bitcoin 2025 Conference in Las Vegas, Pär Helgosson, head of PSG Labs, confirmed the club swapped a portion of its fiat (cash) into Bitcoin last year and still holds it 💥. This makes PSG the first major sports club in the world to treat Bitcoin as a treasury asset, shifting away from gimmicky crypto fan tokens and NFTs to make a serious long-term bet on the future of money 🔥💸.
But why take this bold step now? It’s all about connecting with their young, global fanbase 🌍🧑💻. With over 550 million fans—and 80% of them under the age of 34—PSG wants to be seen not just as a football team, but a trendsetting global brand that embraces innovation like Bitcoin. “We’re about what’s next,” Helgosson said. And they’re not stopping at just holding BTC! PSG Labs plans to invest in Bitcoin startups, helping them launch, list, and scale using the club’s massive influence. Imagine the power of PSG helping new crypto companies go global 🌐🚀.
This bold Bitcoin play puts PSG in the spotlight not just in sports, but in the financial world too 🌟. As more companies and even countries like Pakistan build crypto reserves, PSG is leading the charge from the sports world 🏆. With Bitcoin now seen as a strategic financial move rather than a risky gamble, the club is proving it's ready to play—and win—both on the field and in the crypto arena 🥇🪙. All eyes are now on PSG—not just for Saturday’s final against Inter Milan—but for how this crypto power play could change the game forever ⚽🔗💣.