Paris Saint-Germain (PSG) holds Bitcoin on its balance sheet and actively supports the Bitcoin ecosystem through its PSG Labs initiative, said the club's CEO Pär Helgason at the Bitcoin 2025 conference in Las Vegas.
Paris Saint-Germain reveals Bitcoin treasury distribution, supports ecosystem
Helgason, head of PSG Labs, reported that the global football club allocated part of its fiat reserves to Bitcoin ($BTC ) last year and continues to hold them. He stated that this makes PSG the largest organization in the sports ecosystem to take such a step, leveraging its status as one of the leading clubs in the world, currently competing in the Champions League final.
Paris Saint-Germain, founded in 1970 and based in Paris, is the most popular football club in France and is actively supported worldwide. Competing in Ligue 1, PSG boasts a rich history of success on both domestic and European stages and has many star players in its squad. Since 2011, the club has been owned by Qatar Sports Investments and has expanded beyond men's football into women's football, esports, and other disciplines.
To accelerate alignment with the Bitcoin community, PSG launched PSG Labs last year. Helgason described it as a means to support entrepreneurs and businesses focused on $BTC , offering partnerships to 'launch with you, list with you, and grow with you.' This initiative aims to assist projects in reaching the global market.
Helgason emphasized the value of PSG as a partner, noting its position as a 'lifestyle brand' with a fan base exceeding 550 million people, more than 90% of whom are under 34 years old. He pointed out that building a global user base can be more challenging than developing a technical product, implying that PSG's reach offers a solution.
The head of PSG Labs invited conference attendees to connect, especially those looking to launch or enter the market. He also promoted the club's presence in Los Angeles this summer at the Club World Cup, including a two-week PSG House event on Melrose Avenue, where Labs will be present.
