At the Bitcoin 2025 conference in Las Vegas, Jack Mallers – the outspoken Bitcoin advocate and CEO of Strike – made headlines with an ambitious announcement: in his new role leading Twenty-One Capital Inc., he plans to challenge none other than Michael Saylor for dominance in corporate Bitcoin holdings.
A Billion-Dollar Bitcoin Bet Backed by Giants
Twenty-One Capital isn’t just another startup. The firm is backed by Cantor Fitzgerald, Tether Holdings, and SoftBank Group — serious players placing serious bets. The company has already acquired $458 million worth of Bitcoin, and it’s just getting started. Mallers’ goal? To control up to 5% of Bitcoin’s total supply, or roughly 1 million BTC. For comparison, Saylor’s Strategy (formerly MicroStrategy) currently holds around 580,000 BTC.
In a rare move, Twenty-One plans to publicly disclose its wallet addresses, emphasizing transparency and allowing the public to verify reserves on-chain.
The People’s Bitcoin Evangelist
Jack Mallers isn’t your typical CEO. He’s emotional, down-to-earth, and speaks the language of the community. He became a household name in the crypto world when, during an emotional 2021 conference in Miami, he announced that El Salvador would adopt Bitcoin as legal tender.
His journey to the helm of Twenty-One Capital is as unconventional as it is compelling. Mallers grew up in the world of traditional finance — his father co-founded a futures brokerage, and his stepmother is known online as BitcoinMom. He discovered Bitcoin in 2013, and by age 23, he founded Zap Solutions, the parent company of Strike.
Mallers also played a key role in the early adoption of Lightning Network, collaborating with Tether and Bitfinex, who were among the first to implement the protocol.
From Cantor to Trump: Behind the Network of Power
Twenty-One Capital’s backing by Cantor Fitzgerald, the firm led by Commerce Secretary Howard Lutnick, brings with it political implications. Lutnick’s son, Brandon, now helps manage the fund. While Mallers admits he doesn’t know Brandon well, he refers to him simply as “my banker.”
The foundation of Twenty-One was built through a web of connections across Tether, Cantor, SoftBank, and even El Salvador — combining crypto, finance, and politics in a new-generation financial alliance.
Strike, El Salvador, and the Return of Tether
Strike became a massive hit in El Salvador, quickly becoming the most downloaded app in the country. Initially relying on Tether’s USDT, the app later shifted toward local banking partnerships — though Tether has recently made a comeback on the platform.
The idea for Twenty-One Capital began to crystallize in late 2023, after a strategic meeting during the Plan B Forum in Lugano. “We had a deep discussion about where the world is headed — their vision, and mine,” Mallers recalls.
Saylor vs. Mallers – The Battle for Bitcoin Loyalty
Where Michael Saylor is the polished executive with a strong corporate background, Jack Mallers is seen as more of a “crypto bro.” He’s direct, emotional, and community-driven — and that’s what makes him a favorite among retail investors.
Mallers is also a content creator. He runs a YouTube channel and hosts a weekly Bitcoin podcast called The Jack Mallers Show, where he talks openly about markets, money, and his own crypto journey.
According to Mark Palmer, lead analyst at Benchmark, while Michael Saylor has been a phenomenal Bitcoin ambassador, Mallers is uniquely positioned to connect with a new wave of investors and lead Twenty-One Capital into the spotlight.
🔹 One-Minute Summary:
Jack Mallers wants to revolutionize corporate Bitcoin holdings and become the new Michael Saylor. With backing from Tether, Cantor Fitzgerald, and SoftBank, he’s launching Twenty-One Capital with the goal of owning up to 5% of all BTC. His raw energy, transparency, and connection with the crypto community make him a rising star in the space. The battle for Bitcoin supremacy has just begun.
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