Working for someone else will not make you rich; to get rich, you must make others work for you and let money work for you.

The ancients said: If you want to be rich, open a shop, do business, travel far, people must venture, and horses must run.

Making big money often takes just three to five years; if it's there, it is, if it's not, it's not.

You must, during three to five years of favorable conditions, realize your living expenses for the next 10 years, then at the peak of business, transfer the business, and in the days that follow, drink tea, investigate, explore the next opportunity, and seek the next windfall.

Never hold on until you die; otherwise, the outcome is often that the profits of three to five years are lost in full, ending up heavily in debt.


Honest people earn money with physical labor; clever people earn money with mental effort; broad-minded people earn money with talent; smooth people earn money with resources; ruthless people earn money with money.

Those who can make big money are often rogues, madmen, rascals, fools, sons, and people you dislike. Those who break conventions can obtain what conventions cannot.

Good things in the world are always seized; only the weak wait idly.

Rich people will always be rich as long as they don't mess around; poor people, if they don't mess around, will always be poor.

Don’t discuss poverty when talking upwards, and don’t discuss wealth when talking downwards.

You can trust people, but you cannot trust human nature. The ugliness of human nature flatters you when it needs you, but turns cold and ruthless when it doesn't.

When you have no money, don't worry about your pride; no one will give you anything. When you have money, you don’t need to worry about pride; you can have pride everywhere.

Shielding ability is a person's top-level skill; any person or thing that consumes you is your fault for taking a second look.


Rich people make money by learning upwards and harvesting downwards. Being with the rich will make you richer; harvesting the poor will make you increasingly wealthy.

Poor and rich mindsets are different! When the poor and the rich think about their future, their ways of thinking differ:

Poor people spend their lives researching a specific skill, relying on selling their time to do repetitive labor in exchange for short-term wage income.

Rich people are always studying changing trends and policies, liberating themselves by buying others' time and earning a continuous stream of income.

80% of poor people do things just to complete tasks.

20% of rich people make plans and establish their own businesses.

You must change your way of thinking; don’t just do repetitive work without thinking and planning for the future; pay attention to the external environment and become a friend of time!

Persist in doing difficult but right things and build your long-term moat.


You must befriend people who are full of money-making ideas because behind making money hides a person's cognition, self-discipline, social circle, energy, pattern, and execution ability.


If you want to earn men's money, you must identify their pain points, selling social status and face. Many men drive BMWs and Mercedes but may not be willing to spend on food; they can see their BMWs, Mercedes, and luxury cigarettes.

If you want to earn women's money, you must identify women's biggest pain points. Women love beauty and are easily anxious.

Most women feel wronged in life, so they want to treat themselves better; otherwise, who will empathize?

Perfume and skincare products worth dozens of yuan can be resold for hundreds or thousands. You can't care about cost-effectiveness when you feel wronged; getting satisfaction is what matters.


Earn money from the poor by solving boredom; poor people's consumption is generally irrational.

Earn money from the rich by selling efficiency and time.

Make money from information asymmetry: sell what I know, and you don’t; make money from cognitive differences: sell what I understand, and you don’t.

Information asymmetry always exists; it's one of the fastest ways to make money. If you know all the information, you can harvest. Knowledge payment is selling what I know, and you don’t; you spend money to attend my class and learn from me, which is paying the price for information.


Focus on one industry, one project, one selling point; concentrate all your time and energy on exploding one point. The more focused and deeper you go on this selling point, the more powerful you will be. After exploding one point, think about driving others.

To make money, you must understand human nature; the essence of business is to serve the weaknesses of human nature, such as laziness, greed, jealousy, arrogance, anger, and gluttony—never go against human nature.

Making money is constantly helping people solve problems. The more people we can help solve problems, the more money we can make. Taking people to make money is a very profitable project.

For example, fortune-telling helps others solve doubts, break off relationships, and find career directions.


Many people are looking for violent projects; violent projects rely on policies. How many people around you rely on policies to make a living? Find them, and you've found the wealth code. The ancient rivers and lakes were about fighting; today's rivers and lakes are about human relationships.


Rich mindset

Investing, changing, looking forward, having plans, actively striving, controlling risks, and reading widely to earn money together.

Time is money, health is wealth, believe that things are in your control, poverty is the source of evil.

Find the reason within yourself, believing you were born to be rich, and hire capable people to work for you.

Study hard to manage a good company, write a business plan, and create an excellent enterprise.


Poor mindset

Saving money, complaining, looking back, blindly struggling, passively waiting, refusing to take risks, scrolling through short videos, make money yourself.

Time is wasted, health is exchanged for wealth, all blamed on fate; money is the source of evil.

Blaming others for failure, thinking you can only be like this in your life, learning a skill to work for others.

Study hard to find a good job, write a beautiful resume, and find a stable job.


There are only four ways to acquire money: inheritance, plunder, exchange, and reproduction.

In China, there are two paths to entrepreneurship:

Earning money from the poor involves both earning and deceiving. The base of the poor is large, their cultural level is low, making them easy to deceive; the amounts are small, making it hard to defend their rights.

Earn money from the rich by providing services—emotional value; selling products is very difficult to earn from them. At the material level, they have already connected with the world.

There are two paths to getting rich: thin profits and high sales or monopolizing resources.

Making money has only one path: facing the market, self-positioning, and acting for profit.

If you start from a low-end brand, no matter where you start your business, you won't be able to earn money like the rich.

But this does not mean you earn less when facing a large audience; sometimes, thin margins and high sales can lead to abundant earnings.

Only by doing business do I understand that China has a huge basic market; if you want to harvest leeks, there are plenty of leeks to cut. Those who cut leeks are often more popular than those doing honest business.


Don't always think about making money; think about what they really want. The poor pursue cost-effectiveness, spending the least amount of money to get decent results.

Rich people pursue luxury, the higher the status, the better. Only limited editions can showcase their status.

As long as you can satisfy others' desires, you won't worry about making money.


I've read many books on investment, wealth, and celebrity biographies, and they all have a chapter saying—don't keep trading time for money.

Break out of the curse of knowledge, escape the cage of theory, and embrace practice with an open mind. You will find that the key to success is always in your hands.


To make money, we often overly rely on others' guidance and advice, often thinking about who can help us.

Teachers in live courses always assure you that as long as you follow their methods, you will immediately monetize and money will come rolling in continuously.

However, after the live course, they launched a 99 advanced monetization course. I didn't respond, so I was kicked out of the group.

In fact, after learning so much, reality is not like this.

Real wealth accumulation does not require others; what we need is self-learning, self-improvement, and self-reflection.

Create quality content and products, and naturally, money will seek us out.

We need to respect others, but we also need to understand that people cannot be educated; they can only be filtered.

We need to choose clients who truly deserve our time and effort.

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