The popularity of Binance Alpha is expected to last at least until late June.
The current launch schedule has been arranged until mid-June, with some projects even extending to the end of the month. The core reason is the comparison of costs among various platforms: the listing fees and airdrop costs of mainstream exchanges remain high, while Alpha still stands out as the best cost-performance option.
The ecological moat continues to be reinforced.
- North American Kraken, South Korean Bithumb, and other regions actively accept Alpha projects, forming a dual track listing path of "Binance DEX + leading CEX".
- The strategic advantage of Binance's main app directly linking to Alpha's entry is significant, with new regulations in April clearly stating: non-Alpha projects in the future will still need to apply for listing through this channel.
- Project parties using Alpha for their launch can simultaneously complete airdrop marketing, achieving a win-win in exposure and user growth.
The industry landscape is accelerating its reshuffle.
South Korea's Upbit suddenly launched 5 projects in one day, while Kraken/Bithumb/Coinbase are all speeding up their listing pace, essentially countering the siphoning effect of Alpha. A typical example is the South Korean project NXPC: 90 minutes before the official announcement on May 15 for landing on Binance + Upbit, the on-chain Alpha channel had already opened for trading in advance, allowing savvy players to profit 3-4 times through "buying on-chain - selling on exchanges" arbitrage. This wealth effect is penetrating regional barriers—players from Japan and South Korea are beginning to participate in Alpha interactions across regions, indirectly weakening the traffic barriers of local exchanges and reshaping market competition dimensions.
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