Brazilian fintech firm Méliuz has officially become the country's first publicly traded company to adopt Bitcoin as a core treasury asset. Following shareholder approval on May 15, Méliuz acquired an additional 274.52 BTC for approximately $28.4 million, at an average price of $103,604 per coin. This purchase brings the company's total Bitcoin holdings to 320.2 BTC, valued at over $33 million.
Executive Chairman Israel Salmen announced the milestone on X, stating, "Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil."
Since initiating its Bitcoin strategy in March 2025, Méliuz's stock (CASH3.SA) has surged over 117%, reflecting investor confidence in the company's crypto-centric approach. The firm plans to continue accumulating Bitcoin using internal cash flow and capital market instruments, aiming to maximize Bitcoin per share for its investors.
Méliuz's move aligns with a growing trend of companies integrating Bitcoin into their financial strategies, positioning itself alongside global firms like MicroStrategy in embracing cryptocurrency as a long-term asset. $BTC
