Brazilian Fintech Breaks Ground: Méliuz Deploys $35M into Bitcoin Treasury

May 21, 2025

In a historic move that’s sending ripples through Latin America’s financial markets, Brazilian fintech Méliuz has officially made Bitcoin a core part of its corporate treasury strategy — becoming the first public company in Brazil to do so.

A Bold $35 Million Bet on Bitcoin

Méliuz announced it has acquired$BTC 274.52 BTC at an average price of $112,604, totaling a $28.4 million investment. With previous holdings included, the company now holds 320 BTC, valued at over $33 million — and climbing.

This marks a strategic shift for the company’s balance sheet — one that positions Méliuz at the intersection of fintech innovation and sound money principles.

Shareholders Back the Vision

The move wasn’t made in isolation. On May 15, shareholders voted overwhelmingly to approve the transformation of Méliuz into what some are calling “Brazil’s Bitcoin Treasury.” The company confirmed the decision via its CEO, Israel Salman, on social platform X.

Salman emphasized that this isn’t just a headline move — it’s a long-term capital strategy. “We see Bitcoin not as speculation,” he stated, “but as a resilient reserve asset that aligns with our mission to deliver lasting value.”

Fintech Just Set the Standard

As inflation concerns and currency volatility linger across emerging markets, Méliuz’s pivot to Bitcoin signals a tectonic shift in how companies view value preservation — and how they fund growth.

This is more than a bet on crypto. It’s a vote of confidence in decentralized finance — and a wake-up call for corporate treasuries still sitting on fiat.

The digital gold rush just got a flagship in Brazil.

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