The "Pearl Girl" Meng Yutong, who disappeared for two years, suddenly shared a private message window with Dong Jie, and Gree's official Weibo even sent out a warm invitation saying, "Welcome home for dinner." This interaction, comparable to a business drama, made onlookers sense a different flavor. When the Iron Lady puts down her tough demeanor and calls someone to "come home," it is definitely not just a simple home-cooked meal.
I still remember two years ago, 22-year-old Meng Yutong suddenly hit the trending searches, and Dong Mingzhu's single phrase "successor" exploded across the internet. From an entertainment newbie to the secretary of the chairman of Gree, this workplace fairy tale abruptly ended at the peak of its traffic. Now, as they rekindle their relationship, Gree seems to be playing the old "nostalgia card," but in reality, it conceals a precise positioning of its talent strategy—in the live-streaming e-commerce battlefield, Meng Yutong, with her 5 million fans across the internet, is already a walking IP. Her return coincides with Gree's critical period of accelerating the establishment of its online matrix. Rather than saying Miss Dong is "showing goodwill," it's more accurate to say that Gree is making a frenzied layout in the celebrity economy track.
Looking closely at Gree's actions in the past two years, from Meng Yutong to Wang Ziru, this traditional giant is playing a "breaking the circle" game. As the post-90s generation becomes the main consumer force, the battlefield of home appliances has shifted from product performance to emotional connections. Dong Mingzhu personally drives traffic to the live broadcast, Gree's official Weibo plays memes, and senior executives collectively adopt a trendy style—this reunion with "former employees" in the young transformation that concerns the future seems more like a signal of inclusiveness: Gree's doors are always open to talents of the new era.
When the "former employer" and "former employees" break barriers and head towards each other, it may reflect the logic behind the flow of Generation Z talents—the departure no longer means cutting ties, as outstanding employees are always important "external assets" of the company. Just like Elon Musk rehiring Tesla's former CTO and Ren Zhengfei declaring, "Huawei will always be your home"—in the current heated competition for talent, the continuous ties in the workplace can also be a new solution for activating talent resources.
In this "warm invitation" observed by the whole internet, what may truly hold value is the modern corporate pattern exhibited by Gree: when a company lowers its stance to embrace youth culture, when departure no longer becomes a pause in communication, the ups and downs of the business world can also write stories of human relationships that transcend interests. This might be the heartfelt truth that Miss Dong has not mentioned in her circle of friends—The world is not big, and those who meet at the peak will ultimately find their way back together.