Binance integrates Pix and enables instant payments in reais using 100 cryptocurrencies in Brazil.
Key topics of the post:
Binance Pay is now integrated with Pix, the national payment system, enabling real-time payments using cryptocurrencies.
Brazilians can pay in Reais using crypto with the same ease as Pix.
This moment paves the way for cryptocurrencies to become a continuous payment method worldwide.
The future of payments is here and already making moves in Brazil. Now, Binance Pay is integrated with Pix, the instant payment system developed by the Central Bank of Brazil and used by millions of people every day.
This means that users in Brazil can make real-time payments using crypto, converting their digital assets into Reais through a system they already know and trust. With this new tool from the platform, crypto stops being just an investment and gradually becomes part of everyday life.
Why Pix?
Pix is not just popular – it’s everywhere. Since its launch in 2020, this instant payment system has transformed the way Brazil moves money. Today, over 174 million people and institutions have adopted it, conducting about 6 billion transactions every month. According to the Central Bank of Brazil, more than 76% of the population uses Pix – more than those using debit cards (68.9%) or even cash (69.1%). It’s safe to say that Pix has become the way Brazil makes payments.
Now, with Binance Pay, users can choose from 100 supported cryptocurrencies, instantly convert their chosen asset into Reais, and send payments in seconds – all within the Binance app.
A leap forward for payments using crypto
"This marks a revolutionary step forward," says Richard Teng, CEO of Binance. Integrating Pix with Binance Pay combines the speed and accessibility of Brazil's leading payment system with the global reach of Binance.
More than just a technical update, this integration offers users a way to make payments using crypto that feels as natural and effortless as the payment methods they already use – all while expanding access to financial tools across the country, promoting financial inclusion.
For Guilherme Nazar, Regional VP of Binance for Latin America, this moment is a milestone: "It’s the first time Binance Pay is integrated with a national payment system in the world."
With this launch, users in Brazil can now send crypto to individuals and merchants via Pix – quickly, securely, and easily, through a system they are already familiar with. Nazar adds that the integration reflects Binance's commitment to adapting its global products to "meet the demands of our local users."
This integration is not happening for no reason – it is meeting a real demand. Besides being a strong market for payment innovation, Brazil is a global leader in cryptocurrency adoption – it is the sixth largest crypto market in the world, according to consultancy Triple-A, with over 17% of the population holding some form of digital asset.
A recent survey conducted by Instituto Locomotiva for Binance found that 42% of Brazilian investors already own crypto – the same percentage as those who own stocks or mutual funds. In other words, the demand is already there, and this integration helps meet it.
Final considerations
The integration of Binance Pay with Pix is a glimpse into the future of everyday finance. As crypto becomes more usable, familiar, and accessible, we move closer to a world where digital assets are not just stored but spent easily. With growing adoption, local partnerships, and continuous user experiences, crypto payments are poised to become a natural part of how we transact, in Brazil and around the world.
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