it's time to mix it up

traditionally i never invited guests on to the show

we did that for a long time because i never wanted to rent our audience

i didn't want to show up one day and noone turns up because we didn't have a big name joining

i wanted to show that our own individual research and insights could hold their own

it is much harder to grow this way: there is no big account retweeting or pushing you for any reason

but over time i believe this has established our own voices and personalities (even if you don't like the style, you can't knock the hustle)

NOW it's time to throw some coal on the fire

i actually want to host more conversations

the space is so much bigger than it was in 2021: it's actually impossible to keep up with it all and we have seen a number of great leaders emerge in different pockets of the industry

+ so we want to host those conversations

from a position of already establishing an intelligent and excellent audience

MM DIAL INS 2025: extending the show to host some of the most interesting contributors to our industry