Retail Trends: Memecoins, SocialFi, and Gamification**

- **Dogecoin Founder Billy Markus**: “Memecoins are here to stay, but projects like **BONK** and **WIF** must build utility beyond hype. The next cycle will reward communities, not just jokes.”

- **Aave Founder Stani Kulechov**: “SocialFi platforms (e.g., **Friend.tech**) are monetizing social capital, but scalability and user retention are unresolved. Gamified DeFi (e.g., **Saga Protocol**) could onboard the next 100M users.”

**Takeaway**: Retail interest hinges on cultural relevance and gamification, but sustainability requires deeper value propositions.

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