Egypt’s Al Ahly Football Club has made history by becoming the first African football club to join FIFA Collect, FIFA’s official NFT marketplace. This partnership enables Al Ahly to offer digital collectibles that capture the club’s rich legacy, iconic players, and memorable moments, providing fans with a new, immersive way to engage with the team.
FIFA announced the collaboration expressing pride in welcoming one of the world’s most successful clubs to its collectibles platform.
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Through this initiative, Al Ahly aims to enhance its digital presence and deepen fan engagement by allowing supporters to own a piece of the club’s storied history.
@bitke.io Egyptian Football Club, Al Ahly, Becomes the First African Football Club to Join the FIFA Collect NFT Marketplace #NFT #FIFA #FIFACOLLECT ♬ original sound – BitKE
Amir Tawfik, Al Ahly’s CEO, emphasized the significance of this move:
“Our collaboration with FIFA Collect marks a pivotal step in our digital transformation strategy by introducing a new dimension of fan engagement that is immersive, innovative, and global.
Through FIFA Collect, fans can own a piece of Al Ahly history, access exclusive digital collectibles, and celebrate key moments from the club’s iconic journey – all in a way that feels personal and modern.”
FIFA Collect was launched in 2023 in partnership with blockchain software firm, Modex. Initially issuing NFT collectibles on the Polygon network and the OpenSea marketplace, the platform is currently hosted on the Algorand blockchain. However, FIFA has announced plans to migrate to its own Ethereum-compatible blockchain by the end of the month.
This development comes at a time when the NFT market is experiencing significant shifts. According to a recent report by BitKE, art NFT trading volumes have plummeted by 93% since their 2021 peak, dropping from $2.9 billion to just $23.8 million in Q1 2025.
REPORT | Art #NFT Trading Volume Has Collapsed By 93% from 2021 to $23.8 Million in Q1 2025
With the year still underway, trading volume has already dropped further to a mere $23.8 million – a far cry from its heyday.https://t.co/QdpHx2hhuk @DappRadar pic.twitter.com/3tat9ZGJNe
— BitKE (@BitcoinKE) May 2, 2025
Despite this downturn, certain segments like sports NFTs continue to find traction, suggesting that targeted, community-driven initiatives like Al Ahly’s could play a role in revitalizing interest in the NFT space.
As the NFT landscape evolves, Al Ahly’s foray into digital collectibles through FIFA Collect positions the club at the forefront of innovation, offering fans a modern avenue to connect with their favorite team.
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