As of the latest update, Binance has announced a $1.7 million reward program for its "Alpha" initiative. This reward is aimed at encouraging users to engage in specific activities on the platform, such as trading, using certain features, and participating in various campaigns.
The Alpha program rewards participants with a portion of the total $1.7 million in BNB (Binance Coin) or other cryptocurrencies, depending on the specific tasks they complete. This initiative is part of Binance’s ongoing efforts to increase user engagement and attract more active traders to its platform.
Binance has also been continuously rolling out various incentives like referral bonuses, trading fee discounts, and exclusive access to new features to keep the momentum of growth.
However, it's important to regularly check Binance’s official announcements and news for any changes or new developments regarding this reward program