In recent weeks, a wave of publicly traded companies has revealed new Bitcoin acquisitions intended for their balance sheets, and two more companies announced similar intentions. One is a craft beverage company in the U.S., and the other operates in the medical services sector in Singapore—both announced plans to add $BTC to their corporate treasuries.
Global companies are rapidly diving into Bitcoin.
Michael Saylor's strategic approach to Bitcoin is increasingly resonating in corporate boardrooms, with several companies announcing BTC acquisitions last week. While some participants are familiar faces, a number of newcomers are now entering the game.
Among them, the company Twenty One Capital announced the purchase of bitcoins worth $458.7 million in anticipation of an upcoming merger, the Chinese public company DDC Enterprise announced its intention to acquire 5,000 BTC, and the Brazilian fintech Meliuz added 274 BTC to its treasury reserves.
On Thursday and Friday, two more companies joined the wave, each confirming plans to expand their Bitcoin holdings. The first, Heritage Distilling Holding Company, Inc. (Nasdaq: CASK), revealed that it will start accepting payments in $BTC and $DOGE , with all received cryptocurrency intended for storage in the treasury.
"Heritage has always been an innovator, and once again we are leading in the craft beverage space, preparing to accept Bitcoin and Dogecoin as a form of payment for online sales and to acquire and hold these cryptocurrencies as assets," said Justin Stiefel, CEO of Heritage.
The day after Heritage's announcement, Basel Medical Group Ltd. (Nasdaq: BMGL), a Singapore-based company specializing in orthopedics and traumatology, announced plans to allocate $1 billion for targeted Bitcoin acquisitions. On Friday, BMGL stated that it is in advanced negotiations with a group of institutional investors and high-net-worth individuals—each of whom has significant influence in the crypto sector—to secure BTC through a new stock exchange mechanism.
The momentum behind corporate Bitcoin adoption appears to be gaining traction, with firms from various sectors exploring digital assets as strategic financial tools. This growing trend reflects a broader shift in treasury thinking, where traditional cash positions are increasingly being reassessed. As more companies weigh similar steps, the discussion around Bitcoin's role in corporate finance continues to deepen and evolve with nuances.
