#BinanceAlpha
You may have noticed that there are a lot of Alpha airdrops happening on Binance Wallet. Alpha tokens will be awarded based on purchase volume, Binance account balance points, and if your point amount matches the amount of points set by Binance, you will be eligible for the airdrop.
As a result, the trading volume of Alpha tokens through Binance Wallet has been steadily increasing. At the beginning of the year, OKX led the swap market with 44.6% and Metamask had 18.5%, while Binance Wallet had only 3.4% market share. However, after the introduction of the Binance Alpha airdrop, Binance Wallet’s market share jumped to 93%, going from zero to hero in a short period of time.
The reason why Alpha has risen so much is that when trading Alpha tokens, you can only trade with money from the Binance exchange, you have to trade every day to get points to get airdrops, and because Binance has a large user base, there are many people who trade Alpha. It seems that Alpha has become a master in the market due to these reasons.
However, there are also criticisms about Binance Alpha airdrops. There are also criticisms that the points system is used and that fees are incurred because traders trade every day, and that there are also complaints when they do not receive airdrops due to not reaching the points. There are also criticisms that a large amount of allocation intended for projects' airdrops is flowing into the Binance Alpha airdrop rather than the regular airdrop format.
In regular airdrops, there are things like bug checking, referrals to strengthen the community, and testing testnets. However, the share of regular airdrops for these users has decreased, and projects have started to airdrop only through Alpha. This has led to criticism that it is hurting users who have been a strong part of the project since its inception, and there have even been calls to boycott Alpha.