$BNB Chain has solidified its position as the go-to platform for early-stage crypto token launches, with 71% of Binance’s Alpha projects selecting it as their primary network. These “Alpha tokens” are innovative projects in their early phases, not yet listed on major exchanges but actively traded on-chain.
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Overview of the Alpha Program
Launched in December 2024, Binance’s Alpha program offers early access to emerging tokens in sectors such as restaking, artificial intelligence (AI), decentralized finance (DeFi), and meme coins. The program serves as a proving ground for new ideas, allowing developers and communities to test and refine concepts ahead of mainstream adoption.
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Launch Mechanisms and Adoption Rates
Approximately 60% of Alpha tokens were launched using Binance Wallet’s built-in Initial DEX Offering (IDO) feature. The remainder utilized Binance Launchpad or Launchpool. This wave of token launches has played a significant role in BNB Chain’s rapid user growth, with the network now onboarding over 1 million new wallet addresses daily.
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Surge in Trading Activity
Trading activity on BNB Chain has seen remarkable growth, with weekly volumes more than doubling. Currently, the network processes around 40% of all Alpha token trading volume. Among the top 20 Alpha tokens by weekly trading volume, nine are native to BNB Chain. These include:
BSquared Network (B2)
OKZOO (AIOT)
Polyhedra Network (ZKJ)
MYX Finance (MYX)
Haedal Protocol (HAEDAL)
Donkey (DONKEY)
Boop (BOOP)
Milk (MILK)
SkyAI (SKYAI)
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User Growth and On-Chain Metrics
The Alpha ecosystem is driving strong user acquisition. Seven of the top 10 Alpha tokens reported new user growth rates exceeding 20%. On-chain metrics support this momentum, with a 60% increase in weekly transactions and a 114.6% rise in trading volume.
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Infrastructure Projects Fueling Ecosystem Expansion
Infrastructure-oriented Alpha projects like Haedal Protocol (HAEDAL) and Polyhedra Network (ZKJ) are boosting BNB Chain’s total value locked (TVL). These projects are attracting cross-chain liquidity and encouraging more developers to deploy applications on the network, strengthening the overall ecosystem.
