The birth of the BROCCOLI token originated from an unexpected social media post. On February 13, 2025, Binance founder Zhao Changpeng (CZ) revealed on a social platform that his Belgian Malinois dog is named Broccoli. This seemingly ordinary share instantly triggered a frenzy of reactions within the cryptocurrency community. Within just a few hours, hundreds of Broccoli-themed tokens emerged like mushrooms after rain.
Market speculation played a key role in the performance of the BROCCOLI token. The cryptocurrency market itself is highly speculative, and meme coins, as an emerging category of cryptocurrency, have attracted a large number of speculators seeking short-term high returns. Stimulated by this hot event of CZ announcing his dog's name, market speculation was quickly ignited.