According to Odaily, Bloomberg Senior ETF Analyst Eric Balchunas shared on the X platform that whiskey manufacturer Heritage has begun accepting Bitcoin payments and is depositing the profits into the company's treasury. Balchunas noted that this strategy is prudent. He suggested that if a company intends to build a Bitcoin reserve, acquiring Bitcoin through accepting it as payment can be beneficial. This approach allows Bitcoin enthusiasts to purchase products, potentially boosting sales as the company accepts Bitcoin.

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