DDC started buying Bitcoin with a goal to hold 5000 BTC by 2027 using a new treasury and advisory team.
The company earned 37.4 million dollars in 2024 showing strong growth in both China and the United States.
DDC plans a new China venture in 2025 and expects it to bring 3 million dollars in yearly net profit.
DDC Enterprise Ltd. will adopt Bitcoin as a strategic reserve asset. The company plans to accumulate 5,000 BTC by mid-2027. The announcement came through a shareholder letter shared on May 16, 2025.
https://twitter.com/WuBlockchain/status/1923217973868679328 Initial Purchase and Long-Term Target
The company confirmed it has already initiated the plan with an immediate purchase of 100 BTC. Over the next six months, DDC aims to hold 500 BTC. The ultimate goal is to reach 5,000 BTC within 36 months.
The move positions DDC among the first e-commerce firms in its category to integrate Bitcoin into core treasury operations. The firm will manage the accumulation using a newly expanded crypto advisory board and a specialized treasury management team. These teams are expected to oversee and optimize every step of the asset strategy.
Bitcoin Integration Follows Strong Earnings
The Bitcoin strategy follows a record financial year for DDC. The company made $37.4 million in revenue for the year 2024. The number is up by 33% from last year’s figure. This year, gross profit margins increased to 28.4%, compared to 25.0% last year.
The business was able to expand by acquiring significant brands from the United States and improving how it works in China. The company closed the last fiscal year with $23.6 million in its cash, cash equivalents, and short-term investment funds.
DDC also narrowed its adjusted EBITDA losses to $3.5 million. This improvement reflects cost control measures and targeted reinvestment efforts.
New Initiatives and Future Goals
DDC also plans to launch a joint venture in China during 2025. The new venture is projected to generate $3 million in annual net profit. Both the joint venture and Bitcoin strategy represent major pillars of the company’s 2025 growth plan.
By adopting Bitcoin, DDC aims to diversify its reserves while preparing for global macroeconomic shifts. The strategy also supports shareholder value enhancement through digital asset integration.
The treasury team will lead execution, while the advisory group will manage risk and compliance. The company emphasized the importance of agility in financial planning. It also pointed out that blockchain supports a steady increase in the value of a company over the years.
DDC aims to achieve positive adjusted EBITDA no later than 2025. The firm will use its simplified ways of working and smart use of its resources to reach its goals.
