Binance —the largest cryptocurrency exchange in the world— has reinforced its commitment to the Southern Cone by appointing Andrés Ondarra as its new general manager for Argentina and the region. With a vision focused on both growth and regulatory compliance, Ondarra takes the lead at a crucial moment for the mass adoption of digital assets.
For him, the key to growth lies in building trust and accessibility, while consolidating partnerships with regulators and institutions.
From Binance's incorporation into the Registry of Virtual Asset Service Providers (PSAV) of the CNV to advancing crypto education in universities across Latin America, the company demonstrates its intention to operate with clear rules and be a relevant player in the financial transformation of the region.
In parallel, Ondarra emphasizes that market volatility should not be interpreted as a sign of structural weakness, but rather as part of the natural cycles of an emerging technology that is increasingly gaining ground as a store of value and global payment infrastructure.
With Argentina positioned as one of the most active hubs in the crypto world —surpassed only by Brazil in the number of projects in the region— Binance sees a unique opportunity to foster a vibrant, accessible, and secure ecosystem. Ondarra's mission is clear: to facilitate responsible and sustainable adoption of cryptocurrencies that positively impacts the daily lives of millions of people.
