The Broccoli project is a meme coin created on the BNB Smart Chain, inspired by the dog of Binance founder Changpeng Zhao (CZ). Originally started as a joke after CZ shared the name of his dog, Broccoli quickly transformed into a popular crypto asset thanks to community support and organic growth.

Broccoli has developed without the involvement of venture capitalists or celebrities, relying solely on the activity and enthusiasm of its community. The project won the voting for listing on Binance.

In March 2025, Broccoli became the winner of the Meme Liquidity Program on the BNB Chain, receiving $100,000 in liquidity. This achievement highlighted the activity and support of the community around the project.

Additionally, Broccoli received $700,000 as part of a permanent liquidity pool on the BNB Chain, which became a significant contribution to the project's development.

The project actively creates contests, promotions, and airdrops for its fans. Right now, there is a meme contest happening - check it out on Twitter and the giveaway on Binance.