Matt Hougan, Chief Investment Officer of Bitwise, reported that leading consulting firms are preparing for a large-scale rollout of cryptocurrency exposures for clients, forecasting broad access to exchange-traded cryptocurrency products (ETP) by the end of next year.
Hougan, speaking after a major industry event, noted a striking change in distribution standards. What was once a cautious 1% position in cryptocurrency is now turning into a more confident 5%, reflecting the growing maturity of digital assets in traditional portfolios.

The introduction of spot bitcoin and ethereum ETPs in the US has fueled this shift, offering institutions investment instruments that meet regulatory requirements. According to industry data, crypto ETPs have already attracted billions of dollars in inflows, with bitcoin products alone managing assets of over $90 billion.

While bitcoin dominates in scale, interest in ethereum is growing, especially among family offices and small firms.

This institutional adoption suggests that cryptocurrency, once considered a secondary asset class, is gradually becoming a standard component in wealth management strategies. As compliance structures strengthen and asset managers gain confidence, digital assets may soon become as commonplace as stocks and bonds in diversified portfolios.

$BTC , $ETH , $XRP

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