The #BROCCOLI BROCCOLI project is a community-driven Meme coin wave unexpectedly triggered by Binance founder CZ's public pet dog 'Broccoli', showcasing the complex intertwining of celebrity effect and community power in the crypto market. On one hand, it emphasizes decentralized governance, charitable donations (such as funding animal shelters), and contract transparency, attempting to bestow long-term value on Meme coins through philanthropic narratives. On the other hand, the project exposes the chronic issues within the Meme coin ecosystem: CZ's tweet triggered the emergence of hundreds of clone projects on the BNB chain, with whales harvesting retail investors through information asymmetry and liquidity manipulation, and some deployers even profiting over $6.7 million from a single BNB, highlighting market speculation and a trust crisis. Although BROCCOLI won the Binance listing vote and attempted to build a sustainable ecosystem, its success still heavily relies on community sentiment and faces regulatory ambiguity and insider trading risks. Overall, BROCCOLI is both an example of Web3 community collaboration and a microcosm of the frenzy and fragility of Meme coins.