Main Takeaways 

  • Celebrate the 15th anniversary of Bitcoin Pizza Day by referring friends and unlocking Pizza Boxes worth up to $20 in BTC each referral – for both parties!

  • Rewards are distributed on a first-come, first-served basis. Each referrer can earn up to 15 Pizza Boxes.

  • Top 100 referrers will share an additional $50,000 in BTC, with first place grabbing a tasty $5,000 alone!

  • In 2010, 10,000 BTC bought two pizzas. Today, that’s over $1 billion – marking one of the most legendary transactions in crypto history.

Fifteen years ago a hungry programmer and bitcoin enthusiast named Laszlo Hanyecz wrote his next meal into crypto folklore. He wanted to see if there was a way to pay for two pizzas with bitcoin, so – on May 22, 2010 – he took to a bitcoin forum and offered 10,000 BTC to any fellow forum member who purchased the pizzas and ordered them to his address. His call was answered. The pizzas were ordered; the bitcoin transferred. And just like that, the world’s first recognized bitcoin transaction was written into history – now celebrated the world over as Bitcoin Pizza Day. 

The only slight kicker: Going by today’s prices, Laszlo paid over $1 billion for two pizzas – and so, in celebration of his stratospheric love of pizza and bitcoin we are launching the largest bitcoin rewards pool* yet by any crypto exchange – $5 million in bitcoin to be shared! 

How to Participate 

Between May 15 and 28, 2025 (UTC), you may unlock Pizza Boxes worth up to $20 in BTC for both you and your friends by referring them to Binance!

  • Head to the activity page and grab your referral link.

  • Invite friends to join Binance through your link and complete KYC.

  • Once your friend deposits and trades at least $200 each during the promo period, you will both unlock a Pizza Box!

Each referrer can unlock up to 15 Pizza Boxes on a first-come, first-served basis with BTC token voucher rewards sent directly to their Rewards Hub.

Climb the Leaderboard to Earn More BTC

The top 100 referrers during the promotion will split an additional $50,000 in BTC, with individual prizes reaching as high as $5,000!

To qualify for the leaderboard rewards, you’ll need to:

  • Refer at least 15 new users, and

  • Ensure their combined trading volume exceeds 7,500 USD equivalent.

Top-ranking rewards break down like this:

  • 1st Place – $5,000

  • 2nd–3rd – $2,500 each

  • 4th–5th – $1,250 each

  • 6th–10th – $1,000 each

  • 11th–20th – $750 each

  • 21st–100th – $312.50 each

Binance Pizza Parties Around the World

Bitcoin Pizza Day isn’t just digital – it’s global, and you’re all invited! To mark 15 years since the world’s first real-world BTC transaction, Binance is throwing pizza parties in cities worldwide. From Sydney to Barcelona, Buenos Aires to Johannesburg, and São Paulo and beyond, we're firing up the ovens to share pizzas and talk crypto with the community.

Expect free pizza, interactive games, community vibes, prizes, and the chance to meet fellow Binancians IRL. Whether you're a long-time HODLer or just crypto-curious, these events are open to everyone.

Bitcoin Pizza Day isn’t just about pizza. It’s about the community. It’s about onboarding your friends and family while stacking some bitcoin for you all along the way. With giveaways running across X, Facebook, Telegram, Discord, WhatsApp and Binance Square, plus special IRL activities, be sure to keep up-to-date by following the channels at the official hashtag #BinancePizza.

So, whether you're here for the nostalgia or the BTC rewards, make this year’s Bitcoin Pizza Day your tastiest one yet.

For full terms and conditions please read them here.

Further Reading

  • Nothing’s Topping This: Refer Friends & Share $5 Million in BTC Pizza Rewards!

  • What is Bitcoin Pizza Day

* Note: Our understanding that this promotional campaign has the largest BTC rewards pool launched by a centralized exchange (CEX) to date, is based on publicly available information accessible online (e.g., the websites of other top CEXs).

Disclaimer: Digital asset prices are subject to high market risk and price volatility. The value of your investment can go down or up, and you may not get back the amount invested. You are solely responsible for your investment decisions and Binance is not liable for any losses you may incur. Past performance is not a reliable predictor of future performance. You should only invest in products you are familiar with and where you understand the risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance and consult an independent financial adviser prior to making any investment. This material should not be construed as financial advice. For more information, see our Terms of Use and Risk Warning.