Anyone with a bit of knowledge knows about Memeland, this web3-native brand calls itself a 'community company' and offers various rewards to its community, ranging from $1,000 gym allowances and iPhones to a year of free McDonald's food and 34 years of Macallan whiskey.
Memeland was founded by the 9GAG team, which is an online platform based in Hong Kong that offers user-generated funny memes and content. It has participated in the 500 Startups and Y Combinator accelerator programs. 9GAG's CEO Ray Chan also directly operates Memeland and states that the company's goal is 'low-profile commitments, high-profile fulfillment'.
In an episode of The Nifty podcast, Chan stated that Memeland's core mission is 'to create a creator economy on web3' and 'to build social media on web3'. This ambitious goal is part of their vision for Big Memeland, a venture studio and community built around social products and NFTs.
Memeland raised seed funding, which played a crucial role in its evolution from a startup to a company with a significant global audience, participating in well-known venture capital incubators like 500 Startups and Y Combinator.
Memeland's advisors include PROOF CEO and Moonbirds co-founder Kevin Rose, renowned entrepreneur and VeeFriends founder Gary Vaynerchuk, and the Animoca research team from Animoca Digital Research.
9GAG's first foray into web3 involved collecting NFTs from well-known collections like Azuki and Bored Ape Yacht Club, learning from these communities and the broader collector community before dropping its own NFT collection.
After forming the initial community and drawing from the popular web3 trends at the time, Memeland officially launched in June 2022 and introduced a series called YOU THE REAL MVP, which included 420 Ethereum-based animated 'mythical power trophies created by Memeland'.
Holders of the series can gain priority access to the 'MVP Lounge' channel on Discord, IRL events, brand collaborations, and information about upcoming Memeland merchandise.
The collection is sold through a blind auction mechanism, with a starting price as high as an astonishing 5.3 ETH.
What is Potatoz?
A month after MVP launched, Memeland released a free minting project called The Potatoz, featuring potato-shaped avatars with retro video game-style art design, inspired by a trend of 9GAG that ends long meme posts with potato images accompanied by the phrase 'Sorry for the long post, here’s a potato' to reward users' patience.
The design of The Potatoz avatar is also inspired by popular culture themes, making it relevant to the trends of the times and attracting a broader audience.
According to the roadmap, Potatoz is divided into six development stages, where holders can 'cultivate' Potatoz through a staking mechanism to progress gradually. The higher the level of Potatoz, the greater the opportunities for its holders to earn from the Memeland ecosystem, such as participating in real-life (IRL) events or earning MEME tokens.
What are Captainz?
Six months later, Memeland doubled down on the success of The Potatoz and launched The Captainz, a collection of 9,999 ever-evolving humanoid avatars that utilize ERC-6551 technology, allowing holders to customize the appearance of their avatars.
The holders of Captainz are the governing body of Memeland DAO, responsible for assisting in decisions on how to use funds, establish partnerships, and more. Memeland has also revealed that Captainz will be able to explore 'Treasure Islandz', which is said to be a metaverse experience. The Captainz series aims to connect creators and promote community engagement through innovative social products.
Memeland community and culture
Community and culture are at the heart of everything Memeland does. The team is passionate about creating innovative and engaging content that resonates with audiences. By harnessing the power of social platforms and blockchain technology, the project is building a unique and innovative community that celebrates the fusion of technology and art.
This adherence to its own values ensures that Memeland remains a vibrant and exciting space for all its members.
What is the next step for the Memeland ecosystem?
According to the Memeland homepage, the team is working on four new projects. It is currently uncertain how large Memeland can ultimately develop, but its development history and current achievements indicate it has enormous growth potential in the NFT and SocialFi space.
Stakeland is the first project on this list to go live, promising a new 'social staking' experience with zero fees, while other projects include Petsland, GMGM.com, and a web3 experience project similar to Tripadvisor, Holders.com.
Currently, there are no further details about these projects, but based on past experiences, it is highly likely that Memeland will turn them into creative and meme-worthy projects.
Finally, Memeland launched the GM Show focused on Asia in X Spaces, which airs every Thursday at 9 AM Hong Kong time and regularly attracts hundreds of listeners.
Memeland is continuously innovating in the Web3 space, making everything fun and enjoyable. The team adheres to the principle of low-profile commitments and exceeding expectations, ensuring that any upcoming works are full of fun and worth watching.
Note: Mention of tokens is for reference only and should not be considered financial or investment advice.
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