On the morning of May 14, 2025, Truth Social – Trump Media's platform – denied rumors of launching a meme coin, but crypto projects related to the Trump family continue to be controversial and lose value. Will the Trump family’s crypto “empire” weather the storm? Let’s analyze in detail.
Truth Social Denies Meme Coin Rumor
On Tuesday, #TrumpMedia & Technology Group denied rumors that Truth Social would launch a meme coin, after trader Ran Neuner spread on X that the platform would release a token within 72 hours. Donald Trump Jr. stated: “There is no truth to the rumor of Truth Social launching a meme coin. Don’t let misinformation mislead you.” However, the contradiction arose when last month, CEO Devin Nunes suggested in a shareholder letter the issuance of a “utility token” and digital wallet for Truth+ – the upcoming video platform. This token was initially intended for Truth+ subscription fees and may later expand to other services of Trump Media.
Trump Family Crypto Ecosystem: A Frenzy of Rumors
The Trump family has several attention-grabbing crypto projects:
World Liberty Financial (WLFI): A DeFi project backed by the Trump family, competing with traditional banks, but currently only selling private tokens and setting up wallets, not publicly traded. WLFI warned: “We are the only DeFi project supported by the Trump family; other tokens are scams.”
Meme coins and NFTs: Tokens like $TRUMP (down 10% to $12.75) and $MELANIA (down 9% to $0.37) plummeted after rumors were quashed, according to CoinGecko. Additionally, Trump and Melania have launched several NFT collections, raising controversy over transparency.
The contradictions and lack of clarity in the Trump family’s crypto ecosystem have led to increased criticism. Trump also announced an invitation for those holding the most $TRUMP to attend a private dinner on May 22, prompting Accountable.US to call it “the most blatant self-enrichment scheme in U.S. presidential history,” urging lawmakers to demand an investigation.
Impact on the Crypto Market
This event signals many things:
Increased vigilance: Investors need to be cautious with meme coins related to celebrities, especially as crypto fund inflows reached $3.4 billion last week.
Regulatory push: Legal loopholes in Trump’s projects could lead to closer scrutiny from U.S. regulators.
Stable growth: Bitcoin ($104,000), $ETH ($2,500), and $SOL continue to maintain momentum, but memecoins are highly volatile.
Future Prospects
If Trump Media does not clarify its crypto strategy in the next 1-2 years, trust in the Trump family's projects may decline, affecting $TRUMP and $MELANIA. However, if WLFI successfully develops and Truth+ launches a stable utility token, the Trump ecosystem could regain momentum, capitalizing on a projected $330 billion inflow into Bitcoin by 2029.
Conclusion: Will the Trump Family's Crypto Ecosystem Be Strong or Disappear?
Truth Social denies launching a meme coin, but the utility token plan for Truth+ and a series of Trump family crypto projects – from WLFI to $TRUMP ($12.75) and $MELANIA ($0.37) – are controversial and declining in value. With increasing criticism and calls for investigation, the Trump family needs to be more transparent to maintain trust. Investors should closely monitor to avoid risks from these projects.
Risk warning: Investing in crypto, especially memecoins, carries high risks due to price volatility and legal uncertainties. Consider carefully before participating.