Cryptocurrencies Invade Brazilian Football: Meet the Teams Betting on the Digital Market

The cryptocurrency market is gaining ground in Brazilian football, with clubs securing million-dollar sponsorships with exchanges and blockchain projects. The trend, which is already strong in Europe, is gaining momentum in Brazil as a new source of revenue for the teams.

The Main Clubs with Crypto Sponsorship

Flamengo: In 2022, signed an agreement with 1inch (DeFi exchange), displaying the logo on the sleeve of the uniform.

São Paulo: Had sponsorship from B2Broker (trading platform) in the 2023 Brazil Cup.

Atlético-MG: Launched its official token ($GALO) in partnership with Bitci in 2021, allowing fans to purchase exclusive products.

Santos: Signed a contract with Acute Angle Cloud (Chinese blockchain) in 2018, one of the first cases in Brazil.

Vasco: In 2023, announced an agreement with Zro Bank (crypto fintech), featuring the brand on the front of the jersey.

As regulation advances, more teams are expected to join. Will we see stadiums named after exchanges or even payments in crypto for players?

The game is just beginning.

Paulinho Sacramento

Communicator, Researcher, fintech enthusiast, crypto-assets, and CEO of Cine Crypto

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