In the gradually warming rhythm of the crypto market, some old tricks have resurfaced. **This time, the one being 'borrowed' for hype is former US President Donald Trump.** As a television host claimed that 'Truth Social will launch a new memecoin within 72 hours,' rumors about Trump's endorsement of a new coin once again stirred the market.
However, this wave of hype was quickly 'slapped back' by the parties involved. Trump's social platform **Truth Social** personally clarified: 'We will not launch any new memecoin.' And Trump's eldest son, Donald Trump Jr., quickly spoke out, warning the public not to be misled by 'fake news.'
A misunderstanding? Where did the rumor come from, and why did it explode?
The starting point of the matter was a thought-provoking post made by television host Ran Neuner on the X platform, claiming that 'Truth Social will launch a memecoin within 72 hours.' Neuner is not an unknown figure; he is the host of CNBC's (Crypto Trader) program and is active in multiple crypto podcast shows.
Perhaps due to the vague information and the fact that Trump had indeed issued the TRUMP token previously, many users believed it to be true. The community quickly fermented, with some excitedly anticipating and others angrily denouncing the foolishness. Well-known crypto KOL Wendy O commented: 'Launching a new memecoin is a complete waste of time; the team should just focus on 'Trump.'
But reality cools down faster than enthusiasm. The official statement from Truth Social clearly refutes the rumors, and Donald Trump Jr. also emphasized: 'This is completely false, don't be fooled.'
Official project WLFI: The only DeFi token supported by the Trump family.
This rumor also unexpectedly brought a name back into the spotlight: WLFI—Trump's only legitimate decentralized finance project.
The WLFI project took the opportunity to reiterate that it is the only crypto project endorsed by the Trump family and reminded users that all projects issuing coins in the name of 'Trump,' except for WLFI, are 'scam coins' trying to harvest retail attention. The project team emphasized: 'Don't be fooled, Trump has not launched a new coin; any other new coin claiming to be related to the president is a scam.'
As the celebrity effect becomes a standard feature of crypto narratives, fake projects seizing the heat have emerged endlessly. Data from the past year shows that whenever a politician or celebrity's 'movement' appears on social media, it often accompanies multiple related 'memecoins' being launched and pumped.
This is undoubtedly a 'cognitive trap' for ordinary users lacking on-chain verification and user discernment.
Is the rebound in TRUMP token prices a restoration of market sentiment?
Although the 'new coin' is just a rumor, the old TRUMP token has indeed shown some movement recently. This memecoin, regarded as Trump's 'symbolic coin,' was launched on the Solana chain in early 2024 and saw a price increase of 17% in the past week, with a monthly cumulative increase of 49.7%.
The MELANIA token, also from the 'First Lady,' has also seen a slight increase, with the current trading price at $0.374.
However, it should be noted that **despite the rebound in TRUMP prices, on-chain data reveals a decline in market activity: daily trading volume decreased by nearly 10%.** In other words, this round of increase is more likely a short-term replenishment of funds rather than a sustained influx of new users.
In fact, the TRUMP token once skyrocketed to $80 at the beginning of the year, but later saw a significant decline, dropping by 85% in March. This also reminds the market that the celebrity effect can bring short-term momentum, but tokens lacking fundamental support ultimately cannot escape the cycle of speculation.
Mlion.ai observation perspective: Don't just look at the price increase, also pay attention to on-chain behavior.
The Mlion.ai platform found through monitoring on-chain fund flows, address behaviors, and holding periods that **the recent rebound of the TRUMP token has not been accompanied by large-scale accumulation actions from whale-level addresses.** In other words, this round of increase seems more like a short-term return of speculative sentiment rather than a structural return of funds.
Projects like WLFI, although not yet forming large-scale popularity, have a certain degree of recognition in compliance due to their formal statements and interactions with the Trump family. Investors can verify through Mlion.ai's compliance mapping, on-chain KOL monitoring, and other modules.
Mlion.ai also advises users to quickly identify new coin trends and community dissemination behaviors during sudden public sentiment changes through the platform's **'heat monitoring' function**, avoiding misjudgments caused by 'celebrity hype.'
Conclusion: Trump has no new coin, but the 'story' will never be absent.
The greatest significance of this incident may not lie in whether the token actually exists, but in the crypto market's persistent dependence on 'celebrity endorsements.' A vague statement on X, an unconfirmed clue, is enough to trigger hundreds of speculative logic guesses.
And true value projects may still need to root themselves in reality, build products, and gain users, rather than rely on trending searches.
Disclaimer: The above content is for informational purposes only and does not constitute any investment advice. Please rationally view market rumors and participate cautiously in any token trading.