🚨 #Influencer ads: 43 % still hide the “#ad” tag (UK ASA)

What happened?

•ASA scanned 50k+ Insta/TikTok crypto posts → 34-43 % had zero disclosure or a fuzzy “collab” label.

The Independent

Why it matters:

UK law + FCA risk line are mandatory.

Platforms get 48 h to purge violators; repeat sinners land on a public “name-and-shame” list.Thinking of “native but quiet”? Forget it. #Tier1 creators want clean briefs, contracts, tax docs.

Hidden plug = premium fee ＋ risk the #shiller gets roasted. Good projects get grilled first, shady ones get ghosted.